Rewrite your vague SaaS homepage to describe what you do clearly.
Sharpen your positioning and messaging strategy to produce immediate clarity with your ideal customers.
Partnering with founders and marketing leaders around the world
THE PROBLEM
As your startup grows, it becomes increasingly difficult to explain.
1
You're not sure about which customers to target.
2
You're uncertain about which features to emphasize.
3
You're not sure how to structure the page.
SECOND PM
We help your startup sharpen your positioning and messaging strategy to rewrite the homepage.
1
We'll strategize which customer segments to focus on.
2
Uncover your most compelling value propositions
3
Update your homepage with your new positioning
Pricing
Pricing
Website Messaging Development
$2,500*
One-Time Payment
Three one-hour consulting sessions on Zoom
Target audience selection canvas
Value proposition canvas
Website wireframe with ready-to-use copy.
Free Growth OS Notion Template
Frequently Asked Questions (FAQ)
By the end of our process, you will receive:
- A homepage wireframe featuring suggested layouts, sections, and ready-to-use copy.
- A comprehensive research document underpinning your positioning strategy.
- A completed value proposition canvas.
The process typically takes about two weeks to deliver the final homepage wireframe with the suggested structure, sections, and copy. This timeline is contingent upon the promptness and timeliness of your feedback on our copy operations. To keep the process on track, please ensure your team is prepared to provide feedback quickly.
While I have a design background, the deliverables for this engagement will focus on basic design elements. This engagement does not include branding work; however, I can provide separate branding services and pricing upon request.
I can assist with writing your homepage and any customer-segment specific sub-pages (e.g., use case pages, persona-based pages). This service does not include writing About, Pricing, or Blog pages.
I do not conduct primary research because I believe early-stage founders should not outsource customer research. You, as the subject matter experts on your customers, will be crucial to the project's success. Your deep understanding of your customers is essential for the project to succeed.
Conversion rate improvements depend on various factors, including your growth strategy, pricing, traffic volume, quality of traffic, and market strength. While we can't control these variables, our primary aim is to help you articulate your product's value clearly to your ideal market, which can positively impact your conversion rates.
